We help businesses grow through data-driven paid search campaigns on Google Ads and Microsoft Ads. From strategy to execution, our team delivers measurable results — more leads, lower costs, and scalable growth.
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IT GENETICS LIMITED is a digital marketing agency based in Newmarket, United Kingdom, specializing in paid search advertising and performance marketing. We manage campaigns across Google Ads and Microsoft Ads for businesses looking to increase visibility, generate qualified leads, and maximize return on ad spend. Our team combines deep platform expertise with transparent reporting and ongoing optimization to deliver consistent, measurable growth for our clients.
Trusted by growth-focused teams across industries
"Their team brought clarity and strategy to our campaigns. In just a few weeks, we saw better leads and a clear drop in cost per conversion. The level of detail in their reporting is outstanding."
"We struggled to scale our paid search efforts until we partnered with this team. They restructured our campaigns, improved our targeting, and tripled our qualified leads within 60 days."
"Exceptional attention to detail. They set up comprehensive conversion tracking, optimized our Microsoft Ads campaigns, and delivered transparent reports that made it easy to see exactly where every dollar was going."
"Working with them transformed our digital presence. Their data-driven approach to campaign management helped us reach new markets efficiently. They truly understand multi-platform advertising."
Comprehensive digital marketing solutions built for measurable growth
End-to-end management of your Google Ads and Microsoft Ads campaigns. We handle keyword research, ad copywriting, bid optimization, and ongoing performance tuning to maximize your ROI.
We implement and configure conversion tracking, Google Tag Manager, UET tags, and custom event tracking so you can measure what matters — from form submissions to purchases.
We help you attract high-intent consumers through targeted paid search campaigns, optimized landing pages, and conversion-focused strategies that drive qualified leads.
Looking to connect with decision-makers? Our data-driven paid advertising strategies generate quality B2B leads through precise targeting, remarketing, and multi-channel campaigns.
We analyze and optimize your landing pages for higher conversion rates — improving load speed, messaging alignment, CTA placement, and mobile responsiveness.
Already running ads? Let our team audit your campaigns. We identify wasted spend, improve targeting, restructure accounts, and boost performance based on proven strategies.
What Sets Our Digital Marketing Services Apart
Every campaign we build is grounded in data. We analyze your market, competitors, and audience behavior to create targeted strategies that deliver results. Our approach minimizes wasted spend and maximizes every dollar of your advertising budget.
We manage campaigns across Google Ads, Microsoft Ads, and other paid channels. Our certified specialists know the nuances of each platform and optimize your presence across all of them to reach the widest relevant audience at the lowest cost.
You will always know where your budget goes. We provide clear, regular reports with actionable insights — not vanity metrics. Our clients get full visibility into campaign performance, spend allocation, and ROI tracking.
Tap into the full potential of the Microsoft Advertising ecosystem. Our certified specialists manage campaigns across Bing Search, the Microsoft Audience Network, and Shopping Campaigns — reaching high-value audiences that competitors often overlook.
Precision keyword targeting on Bing, Yahoo, and AOL search networks with optimized bidding strategies for maximum visibility.
Native ad placements across Microsoft properties including MSN, Outlook, and Edge — reaching engaged audiences in brand-safe environments.
Product listing ads with optimized feeds, competitive bidding, and audience segmentation to drive eCommerce revenue.
Full implementation of Universal Event Tracking for accurate conversion measurement, audience building, and campaign optimization.
A proven five-step process that delivers measurable growth
We start with a free consultation to understand your business, goals, target audience, and current advertising setup.
Our team conducts a thorough review of your existing ad campaigns, tracking setup, and account structure.
We develop a custom campaign strategy, build out the campaigns, and launch them with optimized settings.
We continuously monitor and optimize — adjusting bids, refining targeting, testing ad variations, adding negative keywords.
You receive regular performance reports with clear metrics and actionable insights to inform ongoing strategy.
Re-engage visitors who already know your brand and convert them into customers
Our remarketing campaigns leverage the Google Display Network and Microsoft Audience Network to keep your brand visible to past visitors. Through intelligent audience segmentation and personalized ad creative, we turn window shoppers into loyal customers.
Serve personalized product ads to users who visited specific pages, viewed products, or abandoned carts — driving them back to complete their journey.
We segment your audiences by behavior, engagement level, and purchase intent — delivering tailored messages to each group for maximum relevance.
Campaigns run simultaneously across Google Display Network and the Microsoft Audience Network, ensuring broad yet targeted coverage.
We craft multi-touch ad sequences that guide prospects through the funnel — from awareness to consideration to conversion — with strategic frequency capping.
Built on transparency, data, and mutual growth
You always have full access to your advertising accounts and data.
All campaigns are fully compliant with Google Ads and Microsoft Advertising policies.
Detailed performance reports on a weekly and monthly basis.
No long-term lock-in contracts. We earn your trust month after month.
Your main point of contact for everything — strategy, reporting, and support.
Every optimization decision based on real data, not guesswork.
Campaigns across multiple European markets and languages.
Three straightforward steps to better campaign performance
We start with a no-obligation call to understand your business model, goals, and current advertising challenges.
Our team conducts a full technical and strategic review of your existing advertising setup.
If we can deliver measurable impact, we walk you through our proposed approach and launch optimized campaigns.
Answers to the most common questions about our services
We specialize in Google Ads and Microsoft Advertising. Our team is certified on both platforms and manages campaigns across search, display, and shopping networks.
Typically 2–4 weeks for initial improvements in campaign performance. Full optimization usually takes 60–90 days as we gather data and refine targeting.
Yes. Full ownership and admin access at all times. Your accounts, your data — we simply manage them on your behalf.
Our fees are based on campaign scope and monthly ad budget. Everything is transparent with no hidden costs — all fees are discussed and agreed upon upfront.
Yes — we manage campaigns across multiple European markets including the UK, Finland, France, Spain, Portugal, and more. Multi-language campaign management is one of our strengths.
Weekly performance summaries plus detailed monthly reports with full breakdown of metrics, spend allocation, and actionable recommendations.
Tell us about your goals and we'll show you how we can help
Performance-First Paid Search Strategies
Support For B2B, B2C & eCommerce Brands
Lead Generation Campaigns That Convert
Real People, Real Expertise, No Fluff